20 June 2012

Mapping The Activity of Love And Desire In The Brain

Credit: Scientific American

The image shows a graphical presentation of brain activity when it experiences love. It could be passionate love, maternal love or unconditional love.

By imaging and comparing MRI images of brain activity of various persons in the state of love, researchers have identified regions in the brain that are triggered by it. These regions in the brain together, releases chemicals and neurotransmitters that prompt the feeling and sensation of attraction and pleasure.

Chemicals that are may be responsible for love and desire are:
  • Dopamine
  • Dopamine plays a major role in the brain system that is responsible for reward-driven learning. To put it simply,the chemical gives the person a sense of accomplishment.
  • Norepinephrine
  • This chemical focuses on the areas of the brain where attention and responses are controlled. This gives the person a sense of confidence.
  • Oxytocin
  • Known as the "love hormone", this chemical covers sexual desire, social recognition, pair bonding, anxiety, and maternal behaviors.
  • Vasopressin
  • Evidence suggests that this has something to do with pair bonding or partner preference and attraction.
  • Serotonin
  • Scientist believe that this chemical brings about feelings of well-being and happiness.

I want to know where love is

Concordia research helps develop first brain map of love and desire

Thanks to modern science, we know that love lives in the brain, not in the heart. But where in the brain is it – and is it in the same place as sexual desire? A recent international study is the first to draw an exact map of these intimately linked feelings.

"No one has ever put these two together to see the patterns of activation," says Jim Pfaus, professor of psychology at Concordia University. "We didn't know what to expect – the two could have ended up being completely separate. It turns out that love and desire activate specific but related areas in the brain."

Along with colleagues in the USA and Switzerland, Pfaus analyzed the results from 20 separate studies that examined brain activity while subjects engaged in tasks such as viewing erotic pictures or looking at photographs of their significant others. By pooling this data, the scientists were able to form a complete map of love and desire in the brain.

Video: The Science of Emotion (starts at 4:35)

They found that that two brain structures in particular, the insula and the striatum, are responsible for tracking the progression from sexual desire to love. The insula is a portion of the cerebral cortex folded deep within an area between the temporal lobe and the frontal lobe, while the striatum is located nearby, inside the forebrain.

Love and sexual desire activate different areas of the striatum. The area activated by sexual desire is usually activated by things that are inherently pleasurable, such as sex or food. The area activated by love is involved in the process of conditioning by which things paired with reward or pleasure are given inherent value That is, as feelings of sexual desire develop into love, they are processed in a different place in the striatum.

Somewhat surprisingly, this area of the striatum is also the part of the brain that associated with drug addiction. Pfaus explains there is good reason for this. "Love is actually a habit that is formed from sexual desire as desire is rewarded. It works the same way in the brain as when people become addicted to drugs."

While love may be a habit, it's not necessarily a bad one. Love activates different pathways in the brain that are involved in monogamy and in pair bonding. Some areas in the brain are actually less active when a person feels love than when they feel desire. "While sexual desire has a very specific goal, love is more abstract and complex, so it's less dependent on the physical presence someone else," says Pfaus.

According to Pfaus, cognitive neuroscience has given researchers a deep understanding of where intelligence and problem solving sit in the brain, but there is still a lot to discover when it comes to love. "I see this paper as a cornerstone," he says, "in what I hope will turn into more studies in human social neuroscience that can give us an idea of where love is in the brain."

Partners in research
Along with Concordia's Jim Pfaus, this research was conducted by Stephanie Cacioppo from the University of Geneva in Switzerland and Syracuse University in the USA; Francesco Bianchi-Demicheli from the Maurice Chalumeau Foundation and the University Hospital of Geneva in Switzerland; and Chris Frum and James W. Lewis, both from West Virginia University in the USA.


Concordia University
Your Brain in Love
University of Geneva
Syracuse University
University Hospital of Geneva
West Virginia University
More People Are Finding Love Through Online Dating
Changes To Three Sections of DNA, SOX4, SOX11, and SOX5, Led To Evolution of the Human Brain
How Estrogen Influence Female Mood Swings and Psychology
MIT News: Detecting the Sincerity of a Smile
Cognitive Training May Lead to Neural and Behavioral Improvements in Patients with Schizophrenia
Study Shows People View Taxes As Exploiting and Immoral