01 April 2012

Google Changes Company Name To Topeka

Early March 2012, Bill Bunten, mayor of Topeka, Kansas, announced that his city is changing its name to Google.

In response to this, Google has now announced that it is changing its company name to Topeka. The name change will be made official at 1AM (Central Daylight Time) April 1st.

About the company name change, Eric Schmidt, Chairman and CEO of Topeka says, "We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name. But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt with this fine city at the edge of the Great Plains.

In fact, Topeka Google Mayor Bill Bunten expressed it best: “Don’t be fooled. Even Google recognizes that all roads lead to Kansas, not just yellow brick ones.”"

With the name change Google Topeka are expecting some disruptions and confusion with the sudden name change. They do hope that the Google Topeka community bears with the milestone transition of the company's history.

Some changes to be expected are:
  • Correspondence to corporate headquarters and offices around the world should be addressed to Topeka, Inc.
  • Google Topeka employees will now be referred to as "Topekers" or "Topekans"
  • Google Topeka products will still offer its services without change except for the name change.

To help with the transition, the company hopes that the public will remember the name's proper usage:

Schmidt also adds, "Finally, we want to be clear that this initiative is a one-shot deal that will have no bearing on which municipalities are chosen to participate in our experimental ultra-high-speed broadband project, to which Google, Kansas has been just one of many communities to apply."

A different kind of company name
Topeka 'renames' itself 'Google, Kansas'